REC · 9:16 00:00:12:08 GDAŃSK / PL
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Dolphin with Kamila.
BYD Dolphin in a lifestyle take with Kamila, an EV in the rhythm of the city.
CONTEXT
An EV in the rhythm of the city.
BYD Dolphin is an urban, everyday car, we wanted to show it in a natural context, not in a studio vacuum. Hence the lifestyle take with Kamila as a guide to the car.
The challenge was to blend a light, human tone with a clear presentation of the car, so the short works both as image and as information.
APPROACH
How we did it.
01
Concept
We built a simple narrative where the host shows the car in everyday situations.
02
Shooting
We filmed scenes in the city, in natural light, for a vertical format.
03
Edit
We assembled a dynamic, light short with a rhythm made for social media.
04
Delivery
We delivered the material ready to publish across the brand's channels.
RESULT See the work
See the work
in motion.
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