REC · 9:16 00:00:12:08 GDAŃSK / PL
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JAECOO 8 × Modny Tata.
A JAECOO 8 lifestyle ad with Modny Tata, a car for active people, from sport to calm in nature.
CONTEXT
Sport, the road and nature in a single day.
The goal was to show the latest JAECOO 8 in the natural context of an influencer's life. Michał Będzmirowski, known as Modny Tata, had already tested the car for a week, the film was to close that communication in a lifestyle way, showing how the car fits into an active day.
We built the story around the contrast between energy and calm: from a sporty rhythm and energy, through a drive out into nature, to a finale by a hammock, a book and the forest.
APPROACH
How we did it.
01
Story concept
We based the narrative on the contrast of energy and calm, the JAECOO 8 as a car that lets you push on and leave the everyday route.
02
Shooting
We captured the urban, sporty character of the day and the outdoor context of driving through nature.
03
V2L on set
A wider frame revealed the set: the JAECOO 8's V2L function powered not only Michał's day, but the production of the material itself.
04
Delivery
A lifestyle ad showing the JAECOO 8 as a car for active, independent people looking for balance.
RESULT See the work
See the work
in motion.
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