REC · 9:16 00:00:12:08 GDAŃSK / PL
← Portfolio / Work Campaign · Influencers
#TrybWiosna.
A nationwide #TrybWiosna campaign, from idea to launch in 7 days, with influencers and a contest, the contest reel passed 1M views.
CONTEXT
From idea to launch in 7 days.
The #TrybWiosna campaign didn't start from a ready brief, but from a meeting where, together with the client, we searched for an idea that would set the local dealer apart and generate leads effectively.
From that moment we had 7 days for the whole process: strategy, creative concept, influencer collaboration, scripts, the shooting plan and logistics, through to producing and editing the first piece that opened the campaign.
APPROACH
How we did it.
01
A concept in a week
We prepared the creative concept, scripts and copywriting, building the campaign around a contest and influencer collaboration.
02
Shooting plan
We organised a two-day shoot with online creators.
03
Parallel production
Because of the tight deadline, production and post ran in parallel, one part of the team kept shooting while the other edited the first contest reel.
04
Result
The contest reel passed 1M views and two further influencer pieces reached 200–300k each. The campaign directly supported the dealer's lead generation.
RESULT See the work
See the work
in motion.
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